Jack Daniel Featured on CNBC

OK, so I said I wouldn't be posting very often and it has indeed been a while, however you define while. Meanwhile, ol' Jasper "Jack" Daniel remains a hot topic. He was featured on CNBC's Titan series with yours truly providing some commentary. I was so proud of CNBC because they worked in the true story of why Jack called his whiskey Old No. 7! A story the distillery and big brother Brown Forman won't accept - except they didn't exactly deny it in the Titan's program. Go to the link and explore the program - it's pretty darn good.

http://www.cnbc.com/id/43882466

On a side note. An old acquaintance of mine and quintessential Jack fan recently shot me an email with a Jack revelation courtesy of an old timer with ancestral roots in Lynchburg going back to Jack's time. According to this old timer, Jack never married because he was sterile! Ergo, no need to plan on a dynasty and he could philander without worry! I apologize for taking this to the lowest common denominator, but sometimes dry history needs jazzed up a bit, and remember the county in which JD is made is DRY!

WSJ on Jack Daniel's

For those of us who live in our own backwoods or don't give a damn about the corporate state that engineered a hostile takeover of US of A, Inc. somewhere along the way and and therefore don't subscribe to the Wall Street Journal (owned by an Aussie no less), here's a link to the WSJ article on why the JD distillery aka Brow-Forman changed the iconic black label on their whiskey bottle. (Well, that was a mouthful of a sentence.) 



No doubt the WSJ reporter enjoyed his boondoggle (see below), but all in all I think the JD flunkies like Mr. Eddy (whom I once met and was a nice guy and was enjoying life in a plush Nashville-area office) could have been pushed a little harder. Not that we're talking Whiskeygate mind you.

Conclusion: the mere mention of my book in the WSJ is cause for celebration so a little Jack is in order and at 12:21 PM I've made an executive decision to retire with a bottle for the day. Later I'll check Amazon to see if the 8-year old book cracked the top 500,000 rank in sales, although I imagine it'll be doing better in Amazon's used book market where I don't get a cent of royalty. (Thanks Mr. Bezos for your brilliance.) Now where's that bottle?